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Cookie Policy.

How Implant & Cosmetic Smiles Clinic's website uses cookies and similar technologies, and how you can control them.

Last updated 21 September 2026

What are cookies?

Cookies are small text files placed on your device when you visit a website. They’re widely used to make websites work, to make them work more efficiently, or to provide information to the site’s owner.

Cookies set by us are called “first-party” cookies. Cookies set by anyone else, for example an analytics or advertising provider, are called “third-party” cookies.

What we currently use

We use two categories of cookie on implantandcosmeticsmiles.co.uk:

Strictly necessary cookies

These are essential for the site to work, for example remembering the cookie preference you’ve chosen. They’re set automatically and can’t be switched off, as the site wouldn’t function properly without them.

Analytics cookies (Google Analytics)

With your consent, we use Google Analytics to understand how visitors use our website, for example which pages are most useful to patients, so we can improve the site. Google Analytics sets cookies such as _ga and _ga_*, which can remain on your device for up to 2 years. We use IP anonymisation, and the information collected doesn’t identify you personally. Google processes this data under its own privacy policy, available at policies.google.com/privacy.

Analytics storage (marketing attribution)

With your consent, we also record how you found our website, for example the search engine, advert or website that sent you, and any campaign tags in the link you followed. This is kept in your browser’s own storage (dme_* entries in local and session storage) alongside a random visitor ID, and is first-party only: it isn’t shared with other websites. If you send us an enquiry or tap one of our phone numbers, this information is sent with it so we can see which of our marketing is working. It’s processed on our behalf by our marketing agency, and stays on your device until you clear your browser storage or switch to “Necessary only”.

If you haven’t accepted cookies and send us an enquiry or tap one of our phone numbers, we still record the page you were on and, where the link you arrived by shows it, how you found us. Nothing is stored on your device for this.

Analytics cookies are only set if you choose “Accept all” on our cookie banner. If you choose “Necessary only”, or haven’t answered the banner yet, Google’s consent mode keeps analytics storage switched off: no analytics cookies are placed on your device and no identifiers are stored. Google still receives a basic, anonymous record that a page was viewed, which it uses to estimate overall visitor numbers. That record can’t be linked to you or to your other visits. Marketing attribution works the same way: nothing is stored until you choose “Accept all”, and choosing “Necessary only” later removes it.

Controlling cookies

As well as the choice you make on our cookie banner, most web browsers let you control cookies through their own settings, including blocking or deleting them entirely. If you block strictly necessary cookies, some parts of the site, such as remembering your cookie preference, may not work as intended.

You can also opt out of Google Analytics tracking across all websites using Google’s browser add-on, available at tools.google.com/dlpage/gaoptout.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use, or for other operational, legal or regulatory reasons. Please check back periodically to stay informed.

Contact us

If you have any questions about our use of cookies or this policy, please contact us at team@icsmiles.co.uk.

Questions about this policy? Email us at team@icsmiles.co.uk.
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New patients always welcome4.9· 95+ reviews
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Address
27 Bedford Square, Houghton Regis, Dunstable, LU5 5ES
Parking
Free parking for 3 hours on-site, located next to the clinic.

Opening hours

Opening hours
Monday
9am – 5pm
Tuesday
9am – 5pm
Wednesday
9am – 5pm
Thursday
9am – 5pm
Friday
9am – 3:30pm
Saturday
Closed
Sunday
Closed