Cookie Policy.
How Implant & Cosmetic Smiles Clinic's website uses cookies and similar technologies, and how you can control them.
Last updated 21 September 2026
What we currently use
We use two categories of cookie on implantandcosmeticsmiles.co.uk:
Strictly necessary cookies
These are essential for the site to work, for example remembering the cookie preference you’ve chosen. They’re set automatically and can’t be switched off, as the site wouldn’t function properly without them.
Analytics cookies (Google Analytics)
With your consent, we use Google Analytics to understand how visitors use our website, for example which pages are most useful to patients, so we can improve the site. Google Analytics sets cookies such as _ga and _ga_*, which can remain on your device for up to 2 years. We use IP anonymisation, and the information collected doesn’t identify you personally. Google processes this data under its own privacy policy, available at policies.google.com/privacy.
Analytics storage (marketing attribution)
With your consent, we also record how you found our website, for example the search engine, advert or website that sent you, and any campaign tags in the link you followed. This is kept in your browser’s own storage (dme_* entries in local and session storage) alongside a random visitor ID, and is first-party only: it isn’t shared with other websites. If you send us an enquiry or tap one of our phone numbers, this information is sent with it so we can see which of our marketing is working. It’s processed on our behalf by our marketing agency, and stays on your device until you clear your browser storage or switch to “Necessary only”.
If you haven’t accepted cookies and send us an enquiry or tap one of our phone numbers, we still record the page you were on and, where the link you arrived by shows it, how you found us. Nothing is stored on your device for this.
Analytics cookies are only set if you choose “Accept all” on our cookie banner. If you choose “Necessary only”, or haven’t answered the banner yet, Google’s consent mode keeps analytics storage switched off: no analytics cookies are placed on your device and no identifiers are stored. Google still receives a basic, anonymous record that a page was viewed, which it uses to estimate overall visitor numbers. That record can’t be linked to you or to your other visits. Marketing attribution works the same way: nothing is stored until you choose “Accept all”, and choosing “Necessary only” later removes it.
Your consent
When you first visit our site, you’ll see a cookie banner asking you to accept all cookies or necessary cookies only. Your choice is remembered on your device so you’re not asked again on future visits, until you clear your browser storage or change your mind.
You can change your preference at any time using the link in the footer of any page.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use, or for other operational, legal or regulatory reasons. Please check back periodically to stay informed.
Contact us
If you have any questions about our use of cookies or this policy, please contact us at team@icsmiles.co.uk.
Come and say hello.
The easiest way to get started is to request a callback. Leave your details below and we’ll ring you back to arrange your free consultation. Prefer to call or email? Those are below too.
Request a callback
Leave your details and we’ll call you back to arrange your free consultation at a time that suits you. No obligation.
- Address
- 27 Bedford Square, Houghton Regis, Dunstable, LU5 5ES
- Phone
- 01582 518 100
- team@icsmiles.co.uk
- Parking
- Free parking for 3 hours on-site, located next to the clinic.
Opening hours
- Monday
- 9am – 5pm
- Tuesday
- 9am – 5pm
- Wednesday
- 9am – 5pm
- Thursday
- 9am – 5pm
- Friday
- 9am – 3:30pm
- Saturday
- Closed
- Sunday
- Closed
