Privacy Policy.

The Implant & Cosmetic Smiles Clinic (27 Bedford Square, Houghton Regis, Dunstable, LU5 5QS) is the data controller for the personal and clinical information described in this policy, meaning we’re responsible for deciding how and why it’s used.

If you have any questions about this policy or how we handle your information, contact us at team@icsmiles.co.uk or 01582 518 100.

Depending on how you interact with us, we may collect:

• Enquiry & booking details: name, phone number, email address and the treatment you’re interested in, when you request a callback or make an enquiry through this website.
• Clinical records: your medical and dental history, x-rays, scans, treatment notes and photographs, collected in practice as part of providing your care.
• Finance application details: if you apply for 0% dental finance, information you provide is shared with our finance partner, Tabeo, to process your application.

We use your information to:

• Respond to your enquiry and arrange appointments or consultations.
• Provide safe, appropriate dental care and keep an accurate clinical record.
• Process finance applications, where you choose to apply.
• Meet our legal, regulatory and professional obligations as a registered dental practice.
• With your consent, send you appointment reminders or, where you’ve opted in, marketing updates.

We rely on different lawful bases depending on the purpose, most often your consent (for enquiries and marketing), our contract with you as a patient, and our legal obligations as a healthcare provider regulated by the Care Quality Commission and General Dental Council.

We don’t sell your personal information. We may share it with:

• Tabeo Broker Limited, our 0% finance partner, if you choose to apply for dental finance.
• Other healthcare professionals involved in your care, such as a specialist we refer you to.
• Regulators or authorities, where we’re legally required to share information.
• IT and software providers who help us run the practice, under appropriate confidentiality terms.

Under UK data protection law, you have the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct anything that’s inaccurate or incomplete.
• Ask us to delete your information, where we’re not required to keep it.
• Object to or restrict certain uses of your information.
• Withdraw consent at any time for anything we do on the basis of your consent, such as marketing.

To exercise any of these rights, contact us at team@icsmiles.co.uk. If you’re unhappy with how we’ve handled your information, you also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection, at ico.org.uk.