A brighter smile, safely done.
Over-the-counter kits can only do so much. Our dentist-supervised Boutique Whitening system uses custom-fitted trays and a pH-neutral gel to lift deep-set and surface stains, while protecting your enamel throughout.
Prefer to talk now? Call us on 01582 518 100.

Home Whitening Kit £350
Custom-fitted trays and dentist-supervised gel, to use at home on your own schedule.
Why choose our whitening system.
Boutique Whitening is formulated to minimise sensitivity, so it's a comfortable option even if you've found other whitening treatments irritating in the past. Wear your trays during the day or overnight, whichever suits your routine, and most patients reach their desired shade within 2-3 weeks.
Safe, supervised treatment
Professional-strength gel, monitored by your dentist throughout.
Guaranteed, dramatic results
A noticeably brighter smile, beyond what shop-bought kits can achieve.
Flexible to your routine
Choose short daytime sessions or overnight wear, whichever suits you.
No increased sensitivity
Formulated to be comfortable, even for patients with sensitive teeth.
Your whitening journey, step by step.
- 1
Book your consultation
We'll check your suitability and give you honest advice, with no sales pressure.
- 2
Explore finance options
You can spread the cost over 12 months interest-free, subject to status.
- 3
Treatment begins
Choose in-practice or at-home whitening. For the best results, we often recommend a hygienist scale and polish first to remove surface staining.

Built around you.
- Custom-fitted whitening trays
- pH-neutral, enamel-safe gel
- Day or overnight wear options
- Honest advice, no sales pressure
Don’t just take our word for it.
Based on 95+ Google reviews
“I always feel comfortable attending this clinic. Dr Azhar Bakhshi & assistant Roxana are really great. I strongly recommend this dental clinic ❤️”
VKVictor KGoogle · Dec 2025 “I have just finished a long treatment plan with Dr. Bakhshi and I'm so glad I found this practice! Due to a failed root canal at another practice, I needed an extraction, jaw bone graft and dental implant here. I was really nervous but couldn't have been in better hands. It was a long process (approx 1 year) but they really took their time to get it right. During my treatment I actually moved to Newcastle but drove back for every single appointment, that's how brilliant they are! Special shout out to Kirsty and Roxana too. Would not hesitate to return.”
EKEmma KillickGoogle · Dec 2025 “Just finished having a new implant. Dr Aryan and his team were excellent. The reception team are also first class. As a senior citizen I was a little anxious about the procedure but need not have worried. I have no hesitation in recommending this dental clinic.”
BHBarry HayesGoogle · Nov 2025 “I came across this practice in a Google search and thought I'd book a consultation. I'm so glad that I did. From the initial advice to the level of care and excellent communication, everything has been great. The reception staff, nurses and dentist have all provided a top service. My Invisalign journey was smooth and I'm absolutely delighted with the finished results. Would 100% recommend.”
FHFaye HarveyGoogle · Nov 2025 “Dr. Azhar Bakhshi and his team are an amazing team. I had an implant done recently and they demonstrated care and commitment throughout the process. They were friendly and professional and they did an excellent job for me. I can't thank them enough!”
JJJo-JoGoogle · Nov 2025 “I had a root canal treatment with Dr Aryan and he was fantastic. He took the time to explain everything and gave me all the options before going ahead. He carried out the treatment excellently and was clearly very knowledgeable. I felt reassured all the way through. All of the staff were very warm and friendly. Thank you for making the experience as comfortable as possible.”
LLLuc LevGoogle · Oct 2025 “I always feel comfortable attending this clinic. Dr Azhar Bakhshi & assistant Roxana are really great. I strongly recommend this dental clinic ❤️”
VKVictor KGoogle · Dec 2025 “I have just finished a long treatment plan with Dr. Bakhshi and I'm so glad I found this practice! Due to a failed root canal at another practice, I needed an extraction, jaw bone graft and dental implant here. I was really nervous but couldn't have been in better hands. It was a long process (approx 1 year) but they really took their time to get it right. During my treatment I actually moved to Newcastle but drove back for every single appointment, that's how brilliant they are! Special shout out to Kirsty and Roxana too. Would not hesitate to return.”
EKEmma KillickGoogle · Dec 2025 “Just finished having a new implant. Dr Aryan and his team were excellent. The reception team are also first class. As a senior citizen I was a little anxious about the procedure but need not have worried. I have no hesitation in recommending this dental clinic.”
BHBarry HayesGoogle · Nov 2025 “I came across this practice in a Google search and thought I'd book a consultation. I'm so glad that I did. From the initial advice to the level of care and excellent communication, everything has been great. The reception staff, nurses and dentist have all provided a top service. My Invisalign journey was smooth and I'm absolutely delighted with the finished results. Would 100% recommend.”
FHFaye HarveyGoogle · Nov 2025 “Dr. Azhar Bakhshi and his team are an amazing team. I had an implant done recently and they demonstrated care and commitment throughout the process. They were friendly and professional and they did an excellent job for me. I can't thank them enough!”
JJJo-JoGoogle · Nov 2025 “I had a root canal treatment with Dr Aryan and he was fantastic. He took the time to explain everything and gave me all the options before going ahead. He carried out the treatment excellently and was clearly very knowledgeable. I felt reassured all the way through. All of the staff were very warm and friendly. Thank you for making the experience as comfortable as possible.”
LLLuc LevGoogle · Oct 2025
Hover to pause · 95+ verified reviews on Google
Questions, answered.
A few of the things patients ask us most about teeth whitening. Still not sure about something? Just call or request a callback and we'll happily talk it through.
Is teeth whitening safe?
Yes, when it's supervised by a dentist. Professional-strength whitening gels are safe when used correctly, which isn't always guaranteed with unsupervised kits bought online.
How long does teeth whitening last?
Results fade gradually as everyday stains return, but occasional top-up treatments with your existing trays can keep your smile bright for years.
How much does teeth whitening cost?
Our Home Whitening Kit is priced at £350, and includes your custom-fitted trays and whitening gel.
Can I get teeth whitening on the NHS?
No. Teeth whitening is a cosmetic treatment, so it's only available privately.

Come and say hello.
The easiest way to get started is to request a callback. Leave your details below and we’ll ring you back to arrange your free consultation. Prefer to call or email? Those are below too.
Request a callback
Leave your details and we’ll call you back to arrange your free consultation at a time that suits you. No obligation.
- Address
- 27 Bedford Square, Houghton Regis, Dunstable, LU5 5QS
- Phone
- 01582 518 100
- team@icsmiles.co.uk
- Parking
- Free parking for 3 hours on-site, located next to the clinic.
Opening hours
- Monday
- 9am – 5pm
- Tuesday
- 9am – 5pm
- Wednesday
- 9am – 5pm
- Thursday
- 9am – 5pm
- Friday
- 9am – 3:30pm
- Saturday
- Closed
- Sunday
- Closed
